Step Up “Be Sure!” Embossed Tin Sign

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c. 1940s-1950s; Step Up Beverages - U.S.A.

Embossed tin advertising sign for Step Up soda, bearing the slogan "Drink Step … Read more c. 1940s-1950s; Step Up Beverages - U.S.A.

Embossed tin advertising sign for Step Up soda, bearing the slogan "Drink Step Up to Refresh" and the lively "Be Sure!" badge in green and white. The composition combines three-dimensional block lettering in cream and black with a vivid red-orange background framed in green. Manufactured in the United States, this heavy-gauge tin sign features crisp embossing across both the "Step Up" and circular logo fields, giving it standout visual depth even under low light.

Step Up Beverages was a regional soft drink brand active through the mid-20th century, known for its sharp citrus and cola varieties marketed as uplifting "energy" sodas during the postwar refreshment boom. The company's ad campaign leaned on bold typography and punchy slogans to compete with larger bottlers in the crowded American beverage market. See less